Sara Lee - White King "Power Foam" - 3-Degrees
1183
post-template-default,single,single-post,postid-1183,single-format-standard,ajax_updown_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-7.1,wpb-js-composer js-comp-ver-5.2.1,vc_responsive

Sara Lee – White King “Power Foam”

20 Aug Sara Lee – White King “Power Foam”

The project at a glance

Project Title: “Power Foam”
Client: Sara Lee – White King
Date: Aug 2010
Agency: Now Screen
My Role: Account Director
Media: AU Free-To-Air & Pay TV

Brief:
To drive trial of White King Power Foam in the highly competitive toilet cleaner category.

The Solution:
Using graphic visuals of a dissected toilet bowl and time lapse photography, White King Power Foam is shown to expand into every nook and cranny, gaining complete bowl coverage and producing a stunning clean.

To compliment the TVC I pitched and managed the on-ground activation branded “whatsnew?” LIVE

More Information

The Client says:
“The product has sold out in all the stores. The retailers are no increasing the orders”

No Comments

Sorry, the comment form is closed at this time.