20 Aug Sara Lee – White King “Power Foam”
The project at a glance
Project Title: “Power Foam”
Client: Sara Lee – White King
Date: Aug 2010
Agency: Now Screen
My Role: Account Director
Media: AU Free-To-Air & Pay TV
To drive trial of White King Power Foam in the highly competitive toilet cleaner category.
Using graphic visuals of a dissected toilet bowl and time lapse photography, White King Power Foam is shown to expand into every nook and cranny, gaining complete bowl coverage and producing a stunning clean.
To compliment the TVC I pitched and managed the on-ground activation branded “whatsnew?” LIVE
The Client says:
“The product has sold out in all the stores. The retailers are no increasing the orders”