SOL Beer – Outdoor Digital editing

05 Jun SOL Beer – Outdoor Digital editing

The project at a glance

Project Title: Espiritu Libre (Free Spirit)
Client: SOL Beer
Date: June 2012
Agency: BBH
Acc Manager: Keral Patel
BBH Producer: Nick Townsend
My Role: Project Management/Editing and Digital Campaign delivery
Media: Digital Outdoor

Brief:
The BBH commisioned 3-Degrees Consulting to edit a simple animation of SOL’s “Spiritu Libre” print execution and then deliver finlised assets to European Outdoor Media outlets:

JcDecaux – Digiscreen
[rb_list type=”dash”][rb_list_item]File format .swf (Flash Player 9)[/rb_list_item][rb_list_item]Resolution 900 x 1600 px[/rb_list_item][rb_list_item]Framerate 10-15 fps[/rb_list_item][/rb_list]

Clear Channel – Downtown Digital

[rb_list type=”dash”][rb_list_item]File format Quicktime H.264[/rb_list_item][rb_list_item]Format: Portrait 9:16[/rb_list_item][rb_list_item]Resolution: 1080 x 1920, 72dpi[/rb_list_item][rb_list_item]Framerate: 25 fps[/rb_list_item][/rb_list]

Clear Channel – Digital Malls (KAMPPI)
[rb_list type=”dash”][rb_list_item]File format Quicktime H.264[/rb_list_item][rb_list_item]Format: TBC[/rb_list_item][rb_list_item]Resolution: 1920 x 1080, 72dpi[/rb_list_item][rb_list_item]Framerate: 25 fps[/rb_list_item][/rb_list]

Taximainos – Kalevankatu screen
[rb_list type=”dash”][rb_list_item]File format Quicktime H.264 (avi)[/rb_list_item][rb_list_item]Format: Portrait[/rb_list_item][rb_list_item]Resolution: 1234 x 1920, 72dpi[/rb_list_item][rb_list_item]Framerate: TBC[/rb_list_item][/rb_list]

ALL – Ad length: 10 Seconds

The Solution:
After contacting known list freelance editors I used the services of Jason Azcona aka “fire all weapons”, a Sydney based freelance editor/director. This was because traditionally when utilising the services of freelance editor more often than not they tend to provide a service based on day rate or private service out of hours, which is often the cheaper solution. However the later therefore means the editing is done out of office hours and has a bearing on the speed at which changes can be made.

Jason Azcona was able provide an editing service that was not only cheeper – thank you exchange rate – but also due to the time difference – Sydney evening = London daytime – was able to manage the client changes during UK office hours.

The project was approved, delivered before time and with budget.

The Client says:
“Hi All, Just to confirm everything looks great and has been delivered and is on schedule to go live on Monday.” Nick Townsend, BBH Producer

[rb_button style=”headed” decoration=”arrow” color=”light” link=” http://fireallweapons.com” target=”_self” label=”Contact fire all weapons”] [/rb_button]