26 Nov Shopper Marketing – from “couch to cash register”
How I have influenced consumer decision-making at the point of purchase.
Although I have worked across a wide range of creative disciplines, for a period 6-7 years I have mainly specialised in Business Development and Account Management of Advertising Creative for Fast Moving Consumer Goods [FMCG] clients, gaining knowledge and solid experience from managing a portfolio of accounts: P&G, Unilever, Nestle, Kellogg’s, Kraft, General Mills, Cereal Partners, Campbell Soup, Arnott’s, National Foods, George Weston Foods, Johnson & Johnson, SC Johnson, Reckitt Benckiser, Colgate Palmolive, Bayer, GSK, to name but a few. It is at NOW Screen where I gained a solid understanding of Shopper Marketing, with the FMCG client I managed and contributing to the strategic development of campaigns and successfully building on the Shopper Marketing function within the agency.
I have put together a document to highlight the Shopper Marketing experience I have gained over the years.
If you are viewing this on an iPad you can download the document as an iBook which will include video content.
View iBooks version here > STEVEN ALLEN Shopper Marketing iBook
1. Click on link above.
2. Web page will open and download file. [this will take some time]
3. Once the file has downloaded open the file in iBooks. [this will also take some time]
Don’t have an iPad? View PDF version here > STEVEN ALLEN Shopper Marketing PDF
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