Kellogg’s Sultana Bran Buds

10 Sep Kellogg’s Sultana Bran Buds

The project at a glance

Project Title: Sultana Bran – Buds
Client: Kelloggs
Date: Sept 2010
Agency: Now Screen
My Role: Account Director
Media: Astralian Free-To-Air & Pay TV

The Brief:
Support the launch of a new Sultana Bran variant for kids.

The Solution:
A whatsnew? that combined rational information with kid-friendly appetite appeal. I  also managed a massive door drop sampling campaign.
More info…

The Client says:
“Media and also promotions are heavily influding the SB brand and Buds share.  The launch is exceeding our expectations!” –  Jaime Fabricant, Brand Manager, Sultana Bran