Kellogg’s Sultana Bran Buds Sampling

16 Oct Kellogg’s Sultana Bran Buds Sampling

The project at a glance

Project Title: Sultana Bran – Buds
Client: Kelloggs
Date: Sept 2010
Agency: Now Screen
My Role: Account Director
Media: Door Drop Sampling to complement Australian TV Campaign

The Brief:
Support the launch of a new Sultana Bran variant for kids.

The Solution:
A massive door drop sampling campaign complimented “whatsnew?” TVC that combined rational information with kid-friendly appetite appeal.

The Client says:
“Media and also promotions are heavily influding the SB brand and Buds share.  The launch is exceeding our expectations!” –  Jaime Fabricant, Brand Manager, Sultana Bran