16 Oct Kellogg’s Sultana Bran Buds Sampling
The project at a glance
Project Title: Sultana Bran – Buds
Date: Sept 2010
Agency: Now Screen
My Role: Account Director
Media: Door Drop Sampling to complement Australian TV Campaign
Support the launch of a new Sultana Bran variant for kids.
A massive door drop sampling campaign complimented “whatsnew?” TVC that combined rational information with kid-friendly appetite appeal.
The Client says:
“Media and also promotions are heavily influding the SB brand and Buds share. The launch is exceeding our expectations!” – Jaime Fabricant, Brand Manager, Sultana Bran