20 Feb Global Ethics – One Water Bus Shelters
The project at a glance
Project Title: One Water
Client: Global Ethics
Date: Feb 2011
Agency: Now Screen
Our Role: Account Director
Media: OOH Australian Major Cities – Bus Shelters
The Client says:
“I work for Global Ethics which is a profit for purpose business driving sales of our One Water product which donates 100% of its profits to water projects in Africa.
We rely on pro bono support from a number of different media groups in Australia who support and guide us in our approach.
The “whatsnew?” team at Nowscreen , led by Steve, have been incredibly generous in their support of One Water. Steve identified a real opportunity for a strategic campaign for One water and had a clear vision as to how they could help. Influencing and communicating with his internal team to gain support and buy in, ensured we all had a clear plan as to how each party would benefit.
He then led us through the design and creative process, co coordinating his internal production team and guiding us through maximising the effectiveness of the campaign using his extensive experience.
Once executed, Steve was helpful in allowing us to draw meaningful conclusions around the effectiveness of the campaign also.
One Water will always be forever grateful for Steve’s knowledge, guidance, patience and creative nature in allowing us to share and drive forward our life saving message and campaign.” March 9, 2011
Top qualities: Great Results, Expert, Creative
1st HAYLEY CULL