Canadian Club – CCTV

01 Aug Canadian Club – CCTV

The project at a glance

Project Title: Canadian Club – CCTV
Client: Beam Global
Date:  Aug 2007
Agency: The Works
Role: Account Director
Media: Integrated campaign

Brief:
[rb_list type=”dash”][rb_list_item]Work in collaboration with Beam’s advertising agency, “The Works” and as part of an integrated campaign[/rb_list_item][rb_list_item]Encourage trial amongst target audience[/rb_list_item][rb_list_item]Provide venue cut through[/rb_list_item][rb_list_item]Easy & quick to organise & Implement over a 3-month period[/rb_list_item][/rb_list]

The Solution:
[rb_list type=”dash”][rb_list_item]Crew to trail CC with drinkers 20?s – 30?s at mainstream bars for a 3-month period simultaneously in Sydney & Melbourne [/rb_list_item][rb_list_item]To direct patrons to the CCTV website to watch themselves on ‘TV’, creating talkability & to drive greater awareness to the microsite[/rb_list_item][/rb_list]

The Client says:
[rb_list type=”dash”][rb_list_item]49 on premise activations in Sydney & Melbourne – 653 interviews[/rb_list_item][rb_list_item]2,500 + Trial Samples and 2000 + visitors per week to cctv.com.au[/rb_list_item][rb_list_item]Massive product awareness built & strong relationships built with key venues. [/rb_list_item][rb_list_item]Through an integrated campaign, sales increased by 50% nationally[/rb_list_item][/rb_list]Ray Noble, Beam Global Marketing Director Australia