10 Aug Blackmores – Women’s Vitality Multi
Posted at 13:02h in Uncategorized 0 Comments
The project at a glance
Project Title: Glen McGarth – Women’s Vitality Multi
Date: Aug 2009
Agency: Now Screen
Our Role: Account Director
Media: Australian Free-To-Air & Pay TV
Blackmores had a very large numbers of SKUs, each with a complex product story
The “Be Your Best” campaign was strongly branded and informative, positioned Blackmores as the market leaders and experts in supplements and created a halo effect across the whole range.
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