Blackmores – Kids Multi

10 May Blackmores – Kids Multi

The project at a glance

Project Title: Glen McGarth – Mens Performance Multi
Client: Blackmores
Date: May 2009
Agency: Now Screen
Our Role: Account Director
Media: Australian Free-To-Air & Pay TV

Brief:
Blackmores had a very large numbers of SKUs, each with a complex product story

The Solution:
The “Be Your Best” campaign was strongly branded and informative, positioned Blackmores as the market leaders and experts in supplements and created a halo effect across the whole range.