20 Jul Bayer – Menevit
The project at a glance
Project Title: Menevit
Date: July 2008
Agency: Now Screen
My Role: Account Director
Media: Australian Free-To-Air & Pay TV
To launch Menevit, a men’s fertility vitamin supplement. From an account management point of view I had been involved with Bayer launch of Elevit. It seemed natural that I should work directly with the client on the Menevit brief.
The insight: women who are trying to get pregnant make significant lifestyle changes to give themselves the best chance of having a healthy baby. Taking Menivit is something men can do to support their partners and increase their chances of conceiving.
Using Allison Cratchley as the present seemed an obvious choice as she was a regular on the very popular television series All Saints in the role of Dr Zoe Gallagher, Allison stayed with All Saints for 2.5 years leaving late 2008 to pursue other opportunities in James Cameron‘s movie Sanctum.
The Client says:
“Amazing job” Nick Stabback – Marketing Director Australia