30 May Audi A6 – iPad App
The project at a glance
Project Title: A6 – iPad App
Client: BBH – Audi
Date: May 2012
My Role: Source Creative Suppliers
Media: iPad App
—Under Construction more details to follow—
The Finished Product:
The Audi A6 bi-turbo app uses the latest in automotive and mobile innovation to bring stunning 360° views of the car to life. Access special hidden content by opening the app while watching Audi’s latest TV ad on Facebook.
Select discovery mode in the app to click your way through the A6’s features, or simply tap the hotpots to find out more. New Sonic Audio Trigger technology in Audi’s TV advert on Facebook brings secret areas of the app to life, echoing Audi’s ‘Vorsprung durch Technik philosophy’ – advancement through technology. Book a test drive, request a brochure and find your nearest Audi Centre.
• Explore the A6 bi-turbo by clicking your fingers when in discovery mode or by using the hotspots
• Unlock the interactive engine revving function with audio triggers in the TV ad or by tilting your iPad in discovery mode
• See the car from all angles with a swipe of your finger
• Book an extended test drive
• Find your local Centre with your postcode