Arnott’s Vita-Weats “worms”

17 Jan Arnott’s Vita-Weats “worms”

The project at a glance

Project : Vita-Weats – “Worms”
Client: Arnott’s
Date: Jan 2011
Agency: Now Screen
My Role: Account Director
Media: Australian Free-To-Air & Pay TV

The Brief:
Following on from the Cruskets Crunch Time creative Vita-Weat wanted to revitalise the Vita-Weat brand and introduce them to a new audience.

The Solution:
Personal take to the brand and remind consumers why Vita-Weat is such a great brand.

The Client says:
Steve worked hard and managed to negotiate a great rate with Samantha Turner’s agent. We are very happy with the finished result. Alison Peake, Marketing Manager Vita-Weat