04 Nov Campbell Arnott’s
About Campbell Arnott’s
Campbell’s Arnott’s, is headquartered in Sydney, Australia, and supplies biscuits, soups, sauces and beverages to Australia, with a brand portfolio includes Arnott’s, Tim Tam, Nyam Nyam, and Good Timebiscuits, Campbell’s and Swanson soups, stocks and sauces, and V8 beverages.
Arnott’s brand is Australia’s No. 1 biscuit brand, with 60 percent market share. Arnott’s includes both sweet and savory varieties, such as Tim Tam,Shapes, SAO, and Tiny Teddy. Our biscuits are enjoyed in more than 95 percent of Australian households, and the Arnott’s brand is an Australian icon.
Arnott’s was named Australia’s Top Grocery Umbrella Brand in a Nielsen brand score index, and ranked in the top three in terms of household penetration, average spend, and consumers’ attitudes
Campbell’s is a very strong soup business, leading Australia’s total soup category with more than 30 percent of the market, and the total wet soup category by more than 50 percent. Campbell’s Country Ladle is Australia’s largest wet soup brand, while Campbell’s Real Stock is the country’s No. 1 stock brand and has been doubling in size since 2005. Our soup brands also include Campbell’scondensed and Chunky, Velish, and Velish Sensations ready-to-serve soups.
V8 Vegetable and V8 Fruit and Veg juices are also very popular in the Australian market.
My work with Campbell Arnott’s
Working at NOW Screen I was the Account Manager and then after one year the Account Director for Campbell Arnott’s.
Initially when I first joined NOW Screen they did not hold the Campbell Arnott’s account. However due to an out-of-work relationship with one of the Arnott’s marketing team I was heavily involved with the arranging introductions and the pitch that won the business from the incumbent of 8 years.
ARNOTT’s CHOCOLATE BISCUITS
V8 Fruit and Veg Juices
V8 Fruit and Veg Juices – New flavour
Vita-Weat – Grain Snacks
Cruskets – Crunch time
Vita-Weat – Crunch Time
PLACEHOLDER – V8 – Whatsnew LIVE
Campbells Real Stock
V8 juice Multi Pack